Journal
Thinking on podcasting, production, and the business of making content that earns its keep.
What to look for when hiring a podcast production partner for your business
The decision to outsource your podcast production is easy. Choosing who to outsource it to is harder than it looks, because the market encompasses genuinely different types of organisations offering genuinely different things.
How to build a B2B podcast guest strategy
The quality of a B2B podcast is determined more by who appears on it than by almost any other factor. Production quality matters. Hosting matters. But neither overcomes the absence of a clear, deliberate approach to guest selection.
How professional services firms should actually measure podcast ROI
Most professional services podcasts are measured incorrectly. Not because the people running them are careless, but because they are using the wrong metrics entirely.
Why company podcasts fail (and how to avoid the same mistakes)
Most company podcasts do not fail because of poor audio quality or uninspiring guests. They fail before any of that matters.
A video podcast strategy that does not eat your week
The question is no longer whether to include video in your podcast. By mid-2026, Spotify reported more than 530,000 video podcast shows on its platform.
How to set up a video podcast for a multi-host business show
A two or three-host video podcast looks significantly more polished than a solo show, and it demands significantly more planning to produce well.
How to use a podcast for internal communications
The email announcing this quarter's strategy update has a 40% open rate if you are lucky. A growing number of organisations are turning to internal podcasts instead.
Your business podcast should be video-first
For most businesses considering a podcast in 2026, the question is no longer whether to record video.
Why production quality matters more than you think for a B2B video podcast
Most businesses that start a podcast underestimate how much quality matters.
Producing a video podcast episode takes six to ten hours of skilled post-production
The honest answer is: longer than most in-house teams expect, and considerably longer than most initial estimates assume.
The case for a B2B podcast rests on relationships and pipeline, not downloads
The question is usually framed wrong.
Outsourcing podcast production: the honest decision guide for UK businesses
The outsourcing question gets framed as a cost comparison. It rarely is one.
How to turn one podcast recording into a month of content for your business
A 45-minute podcast recording, produced well, can populate four weeks of LinkedIn posts, two email newsletters, a short-form video series, and your blog.
Eight signs your business podcast needs professional production
Not every podcast needs a production company.
The cheapest podcast production quote is almost never the right benchmark
Most pricing guides for podcast production are either US-dollar denominated, focused on audio-only production, or so vague as to be useless for anyone.
Why a podcast is one of the most effective thought leadership tools for professional services firms
The most common objection to a podcast from a professional services firm is that the audience is too small.
It is not too late to start a business podcast in 2026
The honest answer is no. But the real question is not about timing. It is about whether most shows are worth starting in the first place.
Post-production turns your video podcast recording into a finished episode
Most businesses record their video podcast on Riverside, Squadcast, or a similar remote platform, then hand the files to a post-production team.
What a B2B podcast actually delivers beyond brand awareness
"Brand awareness" is the answer businesses give when they cannot measure anything more specific.
What a trade association podcast needs from production, not just strategy
Most of what a trade association or membership body reads about starting a podcast is strategy advice. Almost none of it addresses the part that actually determines whether members watch the thing.
